If you are thinking to create your own brand and you are confused as to what your signature style is, then you need to sit, stir your mind and work upon some aspects which actually define yourself first. You need to know your identity first because your values and style will be the face and reflection of the brand that you have created. Your style can easily be defined by the brand or even to its product and categories. It will be the deciding factor for your brand. So, style your brand in a way that it helps reaching and connecting with your audience in the best manner.
A signature creator has his own development journey of building the brand which shows the true essence of the thinking of the creator. It plays a role in the feels and look of the brand which depicts a long term vision of the brand and this lets the brand stay unique and prosper. It will reflect in every piece of your brand produce and would make the brand come out with flying colors. Here are some points that you need to look and question yourself.
What Are You Made Up Of? :
Yes, you need to know what are you made up of or where does your interest lie. You need to ask what my signature style is through the keywords. Brainstorm as much as you can to style your brand. The keywords from which you identify yourself become the identity of your brand. It helps you get a picture of how your signature brand will look like and look completely as your own. It lets you focus on what will be a picture of your brand because the keywords you use to define yourself becomes the face of your brand and through this your future prospects of the brand is decided. Everything from your brand including logo style, business cards, logo design style, website style, product category will have reflection of the keywords you have decided.
Remember: You style= your brand style
What Is The Color That Defines You? :
Color is the first thing which evokes sensations and it is grasped by the user first. Colors are the elements which give a message. Colors are ones that have a sole message in themselves and create a larger impact than words can do. This will help you to stay in track and identify the message behind the colors you choose. It creates a visual understanding and mood and creates appealing signature brand style. It should be consistent and should be connected with the emotions.
What Are Your Values? :
Your values bind yourself and it is showcases the heart of any business. The vales are converted into your signature brand’s mission and vision which are the guiding principles of your brand. They are the true characteristics that you are made up of and is applied the same to your signature select brand and is further reflected in your product or service. Like the values makes you unique, in the same way the brand signature style is also the values you reflect in yourself and are abided to. Values are the long term goals your brand requires, so introspect!
What Is Your Constant Inspiration? :
People are often inspired by a particular thing, color, style and perspective. Be it nature, biological things, a particular style like, chic, edgy, bohemian, abstract, etc one has a particular style he or she is inclined towards. So, choose your signature style that depicts your nature and it will be proven as your brand style guide. All the things you know or decide for yourself becomes your signature style and is built upon your brand signature design. It lets you build concepts of layout, signature logo and presents a unique identity of your own. When you drive your brand with an inspiration, it turns out to be your signature style and digs more styles within.
After you determine what kind of style you possess try implementing the same idea to your signature brand style. Just like you brainstorm or introspect yourself to find out what you need or want, the same way you need to find out what your brand delivers to the target audience through their brand image, values and product or service. Style your brand in a way like what is you is reflected back to the brand that you want to grow. To build the best signature style brand the person needs to be a signature creator. Here are some of the points you should ponder upon while creating the style of your brand.
Develop Mood Of The Brand:
Start embracing ideas in your mind. It can come only when you are clear with your mind as to how your image can be applied in the style of your brand. Start incorporating your ideas into creating the image and visuals of your brand. Add image, illustrations, and info graphics in your brand style guide so that it becomes visually strong to communicate. This is an effective way of presenting your brand to the audience.
Color Palette:
Decide what is the color palette that defines you and your brand and accordingly think about the style it originates from. It should be consistent to wherever you will do your marketing. Signature brand style also keeps in mind about the emotions of the public it want to connect with and shape the brand in the same way. Specify the focus and use of the colors in the website or in social media.
Find The Audience:
It is very important that your audience aligns with the style of what your brand wants to communicate to its target audience. It should target the audience which gels well with the personality of the brand. Finding the style that compliments your brand image is the best thing you could gift to your brand. Decide who are the people your brand would love to cater to and start to connect, socialize and develop your brand image to the audience. Let them know what your signature style is and find potential people. Do not try to please everyone with the brand but try to stay relevant to the message you deliver through your brand style.
You can connect with them through Business cards which could direct them towards your brand.
Think About A Recognizable Logo:
Start connecting with people who could be the right kind of people who gets attracted by the style of your brand. You can do this by creating a logo which defines the story of your brand. Visual Communication plays a vital role in picturization your brand to the world.
Thus, comes the picture of signature brand logo. A Logo design style should be unique and should match the color palette also. Logo style allows you to be identifiable easily. For instance, add colors, typography of your logo which should inform everyone about the style guide. Don’t use too many colors in the logo. Try to keep the style of logo simple and use maximum of 2 to 3 colors in it to make it recognizable and well known.
Alignment Of Typography With Visual Style:
A strong visual style is often identified with optimum use of colors and text over it. The typography should be simple and should match your style and the visuals you use for creating an image of your brand.
Curate A Great Brand Story:
The essence of the brand comes when you identify and maligns the story behind the birth of the brand. Communication through your brand should come out through the story that it holds behind it. Outline your brand message and unambiguously try to impart the values your brand is abiding to and cares the most. Identifying vision and mission of the brand that gives reason to its existence.
Have A Check On Your Competitors:
In a healthy competition, the brands tend to grow better. Stay consistent with your work and stick on your values and messages you deliver through the brand style. Marketing is rigorous in today’s time but one should know what message you want to convey through your brand style. Keep a check on your competitors as which style and strategy they are adopting in terms of marketing and new product or service. However, you should always differentiate your signature brand from your competitors. In this way you can keep up with your pace and make valuable decisions for your brand.
In the present era new businesses and ideas keep floating but what you are required to do is to believe in yourself and the ideas that make you go with the flow. Start developing ideas for your brand and make sure you don’t miss out on these points to think upon.