WHAT IS SOCIAL MEDIA?
Social media refers to the websites or application which can be used for sharing content, connecting with friends or family and many other uses. Social media applications are mobile and computer friendly, which means that we can operate them on both mobile phones and computers. Everyone has different usage of social media like one uses it for communication, the other might use it for business purpose. Social media only requires an internet connection to be working in your devices.
USES OF SOCIAL MEDIA:
Social media is the one thing that every individual uses. So, there are many uses of social media. Let’s get to know them:
Communication:
Social media is the one tool which is widely used for communication between people living in different parts of the world. Communication is not only possible between friends but also between colleagues for business conversations or meetings.
Sharing Ideas or Opinions:
there are many social media platforms where you can put up some stuff where you need an opinion or ideas. Just like nowadays, there is an add that comes on tv, where the mother has to do work from home and handle the kid. So, she puts it up on Facebook that it’s difficult handling both tasks together. And later, all parents share their opinions over this.
Entertainment:
Social media platforms also provide a room for entertainment. There are short videos to watch, some posts regarding one or the other topic. There are many games which are now played by connecting to social media platforms. There was a time when social media and gaming were no where connected, but today they go hand in hand.
Business:
Business needs the support of social media for promotion. Whenever, one starts a new business they always need promotion so that people get to know about it. Social media is one such platform which helps to take business to greater heights. You also meet up new people which can be a part of your business if you find them to be like minded.
Advertisement:
You can advertise your brand or service or even a product using social media platforms. By this people gets to know of your product. Ads on social media are cheap and as people us it more often, so these ads can reach up to more and more people.
News And Daily Updates:
Social media platform also gives us news updates. There are some people who put up about news and some political issues as well. So, people get to know about all this using social media.
WHY USE SOCIAL MEDIA FOR BUSINESS?
Social media is very important for business in this technosavy world. Everyone is on their phones all the time; this is the best way to flourish our business. It can help you to
Interact To Customers:
For business, you need a way to interact with customers. Social media platform is one way by which you can interact with them by siting in any part of the world. Even if you are in some other work, you need not go and visit your customers, you can simply interact using any social media platform.
Gain Attention Of Customers
You can put up about your services or products on social media, by this people will get to know about it and will be attracted to try it. Also, you can gain traffic over your websites as your customer gets increasing by getting to know about your business.
Compete With Your Competitors
Competition is one thing which is always there in every business. But, by using social media you can compete with them by increasing your sales and reaching to more people. You can also put up ads over your products which can be helpful in your business.
Cheap As Compared To Traditional Promotions
As said above, you can use paid ads service on social media by which your expense on those traditional advertisement methods can be saved. People nowadays use more of social media, so your ads can reach to a greater number of people.
Customer Review And Opinion Available
As you put up about your products or services, people who have used your product or been a part of your business can reach up there in the comment section. By this, others will get to know about the review of products. Also, customers can give you ideas based on their knowledge in the field.
SOME SOCIAL MEDIA POSTING STRATEGIES:
For posting on social media, you must have a strategy
Set Your Goal:
Before starting to post something on social media, you need to have a certain goal on why you are posting on social media. You need to be sure what you want to achieve by posting on social media.
Decide About Your Audience:
As you are planning to post, decide the audience you want to influence. Do you want young children or adults or both? You need to be clear with your decision focusing on the audience.
Find Your Competitors In The Business:
Now you need to think about your competitors and see how they are working with social media platforms. You will get an idea that where your strategy is lacking and where you need to work. Always keep in mind that even though many people have same business, but the strategies are different.
Think About What Content You Would Post:
now is the step for deciding the content of the post you would be making. So, think of what post you are going to make and then think about what description are you going to provide. Your content is the matter everyone would be reading, so it has to be perfect.
Keep Experimenting With Your Plan Of Structure:
As you think one strategy is not working, do not think that it’s like the end. Keep experimenting or making changes with the strategy. Even if one strategy does not work, formulate the other but don’t lose. Keep working.
Engage With Your Audience:
To take your business to more audience, you need to engage wit the audience. You can go live showing about your services or products. Keep in mind that you reply back to your audience in dm, comments or if you get their calls. As you will engage with them, they would get to know about you and the business as well.
TIPS FOR SOCIAL MEDIA MANAGEMENT:
- Always have your goal clear and strategy in mind
- Post qualitative content
- Also edit your old posts
- Use social media management tools
- Be original
- Keep a check over your performance
- Interact and have good connection
- Do not get a long-time gap in between your posts
WHAT NOT TO DO ON SOCIAL MEDIA
- Not having a strategy
- Ignoring negative feedback
- Mixing personal and business accounts
- Not editing previous posts
- Not replying to comments
- Not using hashtags
- Putting abusive content
- Posting too often or too less.
WHICH SOCIAL MEDIA IS BEST FOR MARKETING?
There are many social media which helps in business growth. Some best social media platforms for business are:
1. Facebook
2. Instagram
3. Twitter
4. LinkedIn
5. Pinterest