SEARCH ENGINE OPTIMIZATION
It is the way to enhance the quality and quantity of website traffic through search engine results. The more visibility of your website, the more would be the attention of the users and more will be the growth of your business. It is simply a process by which the search engine shows your content at the top list of the search.
HOW SEARCH ENGINE OPTIMIZATION WORKS?
Search engines working is a little hard to understand but let’s make it easier for you to understand. A search engine like Google, Yahoo, Bing collects every information about your website and the pages which are linked to it. Now the search engine has your content heading, speed of loading of your website, its backlinks which makes it easier for them to do a search in your website. Now it optimizes your website. They focus on all the factors to give your website a good ranking like does your website as good content, is it a mobile friendly website or not, is it easily loaded or not, its backlinks, speed and other factors.
It’s not humans who perform these functions, all this is done by the computer algorithms like Panda, Penguin etc. Now as someone makes a search related to some topic, Google or the search engine you are using, which provides you the best content from the website.
TYPES OF SEO
The various types of search engine optimization are:
Technical SEO:
Technical SEO works to increase the visibility of your content from the back-end side. The main aim is to improve the quality of your content so that the search engine crawlers can crawl and search your website easily. It is very importance to ensure that your website is easily accessible when readers want to read similar data or can search engines easily find your data. Also, you must ensure that your website is taking less loading time on both desktop and mobile phones.
On page SEO:
As the name suggests, this type of SEO has its link with the page itself. So, here comes all the changes that can be made to manage your page itself, so that it comes in the top ranking of the search engine. It should have those keywords, creativity and similar content that people search most commonly. You should give proper headings and sub-headings in your page so that google can easily read it without any problems.
Off page SEO:
Off page SEO is all about the activities you do outside the page. It works on the promotional techniques to get your page in the top searches. You can promote your website using social media platforms. Promote your website by creating backlinks with ezbacklink.net In this way, google can easily recognize your website.
Local SEO:
As going by the name, this kind of SEO is local markets or local businesses. In this mainly results consists of near me or in the specific location. Example restaurants near me, chemists, auto repair comes under the search of local SEO. Ensure that you provide your brands name and address.
Content SEO:
It is mainly based on the quality of content you post on your website. Ensure that you use the keywords and also give a wonderful content so that the readers revisit your website again and again. Also give proper content so that nothing is left that needs to be covered in the specific topic.
Mobile SEO:
As in today’s life, people ae more involved in their phones. So, this type of SEO is for a mobile friendly website.so, here you need to keep in mind that whatever data is visible on the desktop view is also visible in the mobile phones. Also ensure that your website gets loaded faster on the phones, it should not a long time to load.
WHO IS AN SEO CONSULTANT?
SEO consultant is an expert in the field of search engine optimization. They give advice on what can be done for high ranking or what is lacking in your website for a higher ranking. They also give suggestions on how one can gain more traffic on their websites. They get paid for this advice. They use some strategies to attract traffic over your website and also their knowledge for your business to grow. They have good technical skills related to this field and have a good amount of payment under this job.
BEST SEARCH ENGINE OPTIMIZATION COMPANY:
Some of the best SEO companies are
· SEO valley solutions pvt. Ltd. :
This marketing agency founded in the year 2002. They have good SEO consultants that help you come in the high rankings of search engines.
· SEO discovery:
This marketing company was founded in the year 2006 in Punjab. This company has a large number of employees who are well learned in the field of SEO.
· Indeed SEO:
This company was founded in 2012 in India itself. They made a list of 30 keywords that ranked in the top 5 pages.
· Pagetraffic :
This company was found in new Delhi and has its other offices in Chicago and Mumbai.
· SEO experts company India :
This company is based in Mohali, India. It helps getting your website in google top searches.
THE ART OF SEO:
The art of SEO is nothing but just some skills to master search engine optimization. Do keep in mind these steps while making up for your website:
- Give original content in your website.
- Check for the keywords. Keywords are an important factor for your website ranking.
- Create more backlinks, send your website links to people using social media platform.
- Do an audit of your website time to time. You need to ensure in between that is your content accurate or do it need an update.
- Check that your website is good in speed. Your website should not take time to load.
- Use bullets and subheadings for users to easily read your data.
- Keep checking the performance of your website.
WHY THE NEED OF SEO?
SEO is very important for every website holder. Some reasons are below for which you need an SEO:
1. It helps you build your brand
2. It is an investment
3. Gets your website more traffic
4. Be more competitive
5. Help you take your website and business to more and more people
6. Can make you earn extra than the normal earning