Candy Crush is one of the most popular game in the market, with over 2.7 billion downloads. The game is free to play and download on App Store, Google Play, Windows Phone Store, Amazon AppStore, Microsoft Windows, Mac OS, Linux. The was released a way back in 2012 and became the one of the most popular game.
The Candy Crush brings approx. 600,000 USD to developers every single day. The game has become one of the most downloaded app on smart phones and its yearly profits are estimated to be 230 million dollars. Candy Crush is highest grossing and most played app.
The reason any person does any behavior or gets addicted to anything is always psychological ,however, most people usually don't understand why they do the things they are doing and even believe that they are doing them for totally different reasons.
When it involves candy crush people will tell you that they prefer it because its interesting, challenging and entertaining but show them any of the games that have a similar concept thereto and ask them why they preferred candy crush over them and that they won't be able to answer.
The game is developed by King, till date four games have been released by them Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Jelly Saga, and Candy Crush Friends Saga.
The game has generally got positive reception from the audience and it got " Game Of The Year " title in 2013.
The game is loved by females as 58% of the players are women, the game is popular in youth and children's to play it to.
What makes Candy Crush is so popular?
1) Most people associate pleasant emotions with sweets and candies they actually experience instant happiness as soon as they see the game screen of candy crush.
2) Candy crush is connected to Facebook in such a way that we can see your progress compared to our friends' progress. Now this kind of competition motivates people to do their best to bypass their competitors, to race ahead from your friends in terms of completing the levels.
3) When someone masters a certain skill he or she feels great about himself/herself as a result of the release of happiness hormones. Now because candy crash isn't hard to learn, its really easy to play, within few minutes or hours a person can find himself doing more complicated moves and winning levels faster.
4) As soon as you realize that we can't arrange candies in proper order we will get extremely frustrated. Now when we do a correct move this frustration will get reduced a bit but it might rise again when we get stuck another time. Now this cycle of getting frustrated again and again then getting relieved makes the game extremely addictive since no one wants to remain frustrated forever. So in fact Candy crush frustrates people then shows them the way to feel good again.
I would like to conclude that the for the first instance Candy crush might seem like a game that is interesting because of its game play but when you look deeper you will discover that game play itself is nothing more than some psychological feelings that people experience while playing a game.
So tell us your thoughts in comment box below. Are you a Candy Crush player?